UNDERSTANDING REAL-TIME BIDDING: A GUIDE FOR MARKETERS

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers concurrently place bids to acquire ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their campaign is displayed to a rel

Push notifications have emerged as a powerful tool for increasing user engagement in the digital landscape. By delivering timely and targeted messages directly to users' devices, apps can retain their attention and prompt desired actions. Meanwhile, crafting effective push notifications requires a strategic approach. Understanding user behavior an